The client’s theme was “Reach the Summit,” and they hired Beck Weathers as guest speaker (Beck was one of the survivors from the ill fated Mount Everest climb). We thought it appropriate to create a majestic mountain peak scenic backdrop.
When we conducted our site visit we found the room the client chose had an 8’3″ ceiling. So the challenge was to create grandiose in a room with marginal height.
This meeting was a product launch for a pharmaceutical company. They wanted the product name and company logo displayed prominently in the design of the set, and as always, budgets were a major consideration.
We created a cyc (backdrop) with the company logo and product name imprinted on the cyc in various grades of gray. When lit, it gave the illusion of a 3 dimensional scenic element, with the logo appearing to be out in front of the product name, which appeared out in front of the cyc surface.
After many years in business, one of our clients decided to have their first analyst meeting. Prior to this, they had just created press releases. The company was very conservative and traditional, and although they wanted something that mirrored their image, in the same breath they said “it can’t look like we’re spending money. We don’t want garish.”
In keeping with their image, the client chose the beautiful Palace Hotel in Manhattan. We chose to create a set that blended into the room. We recreated the color scheme, woodworking and intricate molding, and created a set that blended into the room, giving the illusion that no money was spent. Even the client didn’t realize it was a set until it was brought to their attention. It matched the room perfectly.
These meetings were held in three different locations; New Jersey, Shanghai, China and Brussels, Belgium. The clients request was to have each location look identical to one another. Research showed that creating three sets and shipping to each location would not be cost effective. So once the set design was approved, we reached out to two of our many international partners to collaborate with us in creating these sets. Each location was different inasmuch as ceiling height, room dimensions and audience size, so needless to say, three different sets of plans had to be created. The final result was that each location did look identical, and there was a considerable cost savings for the client.