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How Meeting Planners Can Predict Which AV Equipment They’ll Need

When meeting planners are in the initial stages of planning a large meeting or event, you need to construct a big picture view of your client’s total costs and the overall complexity of the arrangements. Whether you’re using in-house AV or bringing in an external company, your audio-visual (AV) equipment requirements must be considered from […]

When Should I Outsource My Audio-Visual Needs?

To meet the audio-visual needs of your meetings and events, you may have tried purchasing and running your own equipment. As you quickly realized, this adds multiple layers to an already complex process. Even if you’re lucky enough to have a natural-born “techie” on staff or your leadership team, what if that person became ill, […]

Why Meetings Are Better Without Groupthink

The term “groupthink” was first used by William H. Whyte, Jr. in a 1952 article in Fortune magazine, and was then researched extensively by Irving Janis. He described the phenomenon in Psychology Today (1971) as: “…when concurrence-seeking becomes so dominant in a cohesive ingroup that it tends to override realistic appraisal of alternative courses of […]

How to Use Storytelling to Market Your Event

Who doesn’t love a good story? People have been passing along information through stories since the beginning of time. Now, many brands are learning how to harness the power of storytelling in their marketing efforts as well. Businesses that connect through stories often come across as more “human,” rather than just another company trying to […]